Here’s my unpopular belief: Grinding has nothing to do with hustle culture. It’s something deeper—and no one’s talking about it.
Working hard isn’t toxic. Working with no purpose is.
Let’s stop blaming the grind and start questioning what we’re actually building.
Everyone wants to copy big results but ignore the work ethic.
They want the income without the intention.
The influence without the investment.
We live in a weird world where ambition is questioned,
and consistency is criticized—
all under the label of “hustle culture.”
But here’s what they miss:
—> Gallup says 77% of the global workforce is disengaged.
—>Over 40% of professionals feel emotionally detached from what they do.
That’s not because they’re doing too much.
It’s because they’re doing work that doesn’t matter to them. 🤷🏽‍♀️
Grinding isn’t about working more.
It’s about the energy you’re working from.
If you’re building from burnout, fear, or a need to be seen—
it’ll drain you. That’s a grind. 👎🏽
But if you build from clarity, alignment, and belief—
you’ll wake up with purpose.
You don’t necessarily need to work less. Each vision requires something different, but check the source you’re working from - that’s what matters more than your hours.
What drains you may excite me, but we have different reasons for our work.
Check that and go out and build something worth working for…
📌 So no—hard work isn’t the enemy.
Disconnection is.
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Ashley Kirkwood
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Here’s my unpopular belief: Grinding has nothing to do with hustle culture. It’s something deeper—and no one’s talking about it.
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