Sep '24 • General Discussion
Nail these 3 things
When you think about e-commerce, you typically think about the word drop shipping. But drop shipping is just one form of e-commerce.
There are many others. If you sell something on eBay, that’s e-commerce too.
So, when talking about e-commerce, you can really only play around or influence the following variables:
**Product x Offer x Traffic**
**Product:** Your store's product selection. Is it niche-specific (is it appealing to a specific group of people)? Is it unique? Does it solve a problem your audience has? Does it have a "WOW factor"?
**Offer:** Your website's product and checkout pages and all the respective info they contain. They should be optimized for conversions (sales). Plus all technical aspects (page load speed, etc.)
**Traffic:** People who access your website at different stages of your sales funnel. There are may ways you can generate traffic (organic and paid).
These 3 factors are connected through multiplcation, that is, if one of them is bad, the end result will be bad. Obviously the opposite holds true as well.
And before launching your first online store, you should start at the product level and thoroughly research your niche. Try to identify unique products that your audience would love and only then start building your store. You will not only have a better idea of potential winning products, but also save a lot of money in the process.
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Nail these 3 things
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