🚀 My E-commerce Journey: From $0 → $40k in 2 Months
1. The Beginning (Month 0 – Planning) I didn’t start out as an expert. In fact, I had no clue what I was really doing. Luckily, I got some guidance from someone more experienced, which gave me the confidence to launch. I picked cargo pants & streetwear hoodies because I saw they were trending on TikTok and Pinterest. The plan was simple: find one strong product, build a clean store, and push traffic quickly. 2. First Attempt – Failure & Lessons (Week 1–2) My first try was a disaster: - I built a general store selling random items. - Wasted $200 on ads with zero sales. - Used boring supplier images that no one cared about. At this point, I almost gave up. But with advice and support, I realized: - People don’t buy products; they buy lifestyle & emotion. - A niche-focused store builds trust much faster. 3. Pivot – Finding the Winning Formula (Week 3–4) With some guidance, I restructured everything: - Switched to a niche store: “Urban Streetwear Hub.” - Ordered samples and created my own TikTok-style content. - Set up proper tracking tools. - Focused on one product only instead of many. When I relaunched with TikTok ads and better creatives, sales finally came in: - Ad spend: $250 - Revenue: $1,900 in 10 days - Average order value: $57 (boosted with bundle offers). 4. Scaling to $20k (Month 2 – Weeks 5–6) Once I had proof of concept, scaling became possible: - Increased ad budget carefully. - Introduced an upsell hoodie. - Worked with a micro-influencer whose content brought in a surge of traffic. Sales jumped to $12k in 3 weeks. 5. Breaking $40k (Month 2 – Weeks 7–8) The final push came from retargeting & email flows: - Retargeting ads on TikTok + Facebook. - Automated emails for abandoned carts & upsells. By the end of month two: - Total revenue: $40,327 - Net profit margin: ~28% - Best day: $3,200 in sales in 24 hours. ⚠️ Failures Along the Way - General store flop – wasted money. - Weak creatives – nobody buys from stock images. - Scaling too fast – lost $500 on bad ads. - Supplier delays – led to refunds and angry customers.