Quick story from lunch last week. I was sitting across from my mentor let’s call him G. He owns 13 companies. Has a CEO installed in each of them. Every single one does over 10M. I don’t know his exact net worth, but let’s just say… he’s not worried about paying his mortgage. I was showing him how MAMOS was coming along. (MAMOS is my Mil-A-Month Operating System— the business operating system I install with clients so they can see exactly where they are on the path to 1M/month- and increased valuation. A Single source of truth.) Then I showed him the new Strategic Dominance Dossier research I’ve been running for clients. It’s a 48-hour deep dive where I analyze your market, competitors, and positioning to find the Blue Ocean opportunity you’re probably missing. G leaned in. “Run one of those reports on my new company.” The company? Lead generation for personal injury lawyers. “We just secured a 5 million line of credit from Google to spend on ads,” he told me. Naively, I said, “Oh good, that should last a while.” He laughed. “It’ll last 5 weeks. We spend a million a week on ads.” Let that sink in. One million dollars per week on ads. This is a guy who’s built 13 companies over 10M each. And he’s asking ME to do strategic research before they scale. Why? Because spending more money doesn’t create a Blue Ocean. Strategic clarity does. I took 48 hours. Did the full Dossier. Mapped the market. Analyzed competitors. Identified the positioning gap. When I sent it over, G called his CEO immediately. “We’re shifting into the Blue Ocean Mark found. This changes our approach.” A guy spending 1M/week on ads… shifted strategy based on 48 hours of research. Here are 3 lessons from this: Lesson 1: More Money Doesn’t Fix Bad Strategy G could dump 52 million a year into ads. And he’s still investing in strategic research before scaling. Why? Because he knows the truth most 7-figure entrepreneurs miss: You can’t outspend a bad position. If you’re competing in a Red Ocean—same messaging, same offer, same audience as everyone else—more ad spend just makes you a louder version of the noise.

Need funding to get your business off the ground? I assist clients with business grant opportunities and guidance through the process. No loan repayment required. 📲 Message me on WhatsApp: +1(730) 261-1161 for more details.