12d • General ❗
He spends 1M/week on ads… then asked ME for help
Quick story from lunch last week.
I was sitting across from my mentor let’s call him G.
He owns 13 companies. Has a CEO installed in each of them. Every single one does over 10M.
I don’t know his exact net worth, but let’s just say… he’s not worried about paying his mortgage.
I was showing him how MAMOS was coming along.
(MAMOS is my Mil-A-Month Operating System—
the business operating system I install with clients so they can see exactly where they are on the path to 1M/month- and increased valuation.
A Single source of truth.)
Then I showed him the new Strategic Dominance Dossier research I’ve been running for clients.
It’s a 48-hour deep dive where I analyze your market, competitors, and positioning to find the Blue Ocean opportunity you’re probably missing.
G leaned in.
“Run one of those reports on my new company.”
The company?
Lead generation for personal injury lawyers.
“We just secured a 5 million line of credit from Google to spend on ads,” he told me.
Naively, I said, “Oh good, that should last a while.”
He laughed.
“It’ll last 5 weeks. We spend a million a week on ads.”
Let that sink in.
One million dollars per week on ads.
This is a guy who’s built 13 companies over 10M each.
And he’s asking ME to do strategic research before they scale.
Why?
Because spending more money doesn’t create a Blue Ocean.
Strategic clarity does.
I took 48 hours.
Did the full Dossier.
Mapped the market.
Analyzed competitors.
Identified the positioning gap.
When I sent it over, G called his CEO immediately.
“We’re shifting into the Blue Ocean Mark found. This changes our approach.”
A guy spending 1M/week on ads… shifted strategy based on 48 hours of research.
Here are 3 lessons from this:
Lesson 1: More Money Doesn’t Fix Bad Strategy
G could dump 52 million a year into ads.
And he’s still investing in strategic research before scaling.
Why?
Because he knows the truth most 7-figure entrepreneurs miss:
You can’t outspend a bad position.
If you’re competing in a Red Ocean—same messaging, same offer, same audience as everyone else—more ad spend just makes you a louder version of the noise.
G’s already spending 1M/week.
But he wanted to make sure every dollar was going into a Blue Ocean position where he owns the market, not fights for it.
The question isn’t “how much can I spend?”
It’s “am I spending it in uncontested waters?”
Lesson 2: Even 100M+ Operators Invest in Outside Perspective
G has 13 companies.
Decades of experience.
A portfolio most entrepreneurs would kill for.
And he still asked for outside eyes on his strategy.
Why?
Because you can’t read the label from inside the jar.
When you’re deep in your business every day, you miss things.
You don’t see the positioning gap your competitors haven’t filled.
You don’t notice the market segment that’s underserved.
You assume your current approach is the only approach.
G knows this. That’s why he’s bought 13 10M+ companies.
He invests in perspective.
Meanwhile, most stuck 7-figure entrepreneurs are trying to figure it out themselves.
Grinding harder. Tweaking ads. Hoping something works.
While the people scaling past them are getting strategic clarity from the outside.
Lesson 3: 48 Hours of Research Can Redirect Millions
Here’s what blows my mind:
G’s company is about to deploy 5 million in Google ad spend.
My research took 48 hours.
And it changed their strategy.
That’s the leverage of strategic clarity.
One Dossier. One Blue Ocean insight. One repositioning.
And suddenly 5 million in ad spend is going into uncontested market space instead of fighting the same war as everyone else.
Now think about your business.
You might not be spending 1M/week on ads.
But you ARE spending your most valuable asset every single day:
Your time.
Every week you grind without strategic clarity is a week wasted in a Red Ocean.
Every month you compete on the same terms as everyone else is a month you could’ve been dominating a Blue Ocean.
48 hours of research. Could redirect the next 12 months of your business.
Here’s the pattern I see with 7-figure entrepreneurs stuck at 2M-5M:
They’re working harder than ever.
Running more ads. Tweaking funnels. Hiring salespeople.
Doing more.
But they’ve never stopped to ask:
“Am I even fighting in the right waters?”
G spends 1M/week on ads and still invested in strategic research.
What’s your excuse?
Here’s what I want to offer you:
I’m opening up 5 spots in Feb for the Strategic Dominance Dossier.
Same 48-hour deep dive I did for G.
I’ll analyze your market, your competitors, and your positioning to find the Blue Ocean opportunity you’re currently missing.
You’ll get:
- Complete competitive landscape analysis
- Identification of underserved market segments
- Your unique Blue Ocean positioning recommendation
- 90-day action plan to own your new market space
This isn’t theory.This is the same research that just redirected 5 million in ad spend for a 13-company portfolio owner.
Only 5 spots.First come, first served.
If you’re doing 1M+ per year and want to stop competing in Red Oceans…
Mark Dhamma, MA
‘The Mil-A-Month Mentor’
Helping 7-Figure Entrepreneurs Scale Toward 1M/Month So You Can EXIT On Your Terms
- 18 Years Coaching Entrepreneurs
- MA Positive Organizational Psychology
- Advanced NLP & Hypnotherapy Specialist
P.S.
G laughed when I said $5M would “last a while.”
Because he knows something most entrepreneurs don’t: It’s not about how much you spend. It’s about WHERE you spend it.
What Blue Ocean are you missing while you grind in the Red?
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He spends 1M/week on ads… then asked ME for help
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