19d • Cake Biz Help 🧁
September Group Hang Notes & Link 🩷🧁💸
Another super brillaint insightful call, thanks all for joining. Here is the link for anyone who missed it. Find the summarised notes below.
Passcode: AH5?H^NC
🩷Operational Strategies
- Batch Production: Use industrial food bags to freeze dough and slabs of brownies in bulk to reduce washing and prep time.
- Product Simplification: Limit flavors to a few high-demand options (e.g., Biscoff/Bueno) rather than a wide variety to avoid overwhelming customers and the baker.
- Admin Efficiency: Batch administrative tasks, shopping, and topper creation to save time.
- Market Logistics: Use a card reader app directly on a phone (e.g., Square/Sum Up) via 5G for more stable payments than external readers in crowded areas.
- Inventory Management: Keep payment app categories simple (e.g., "Brownie," "Cookie") rather than listing every individual flavor.
🩷Business Growth and Scaling
- Market Entry: Start with smaller community events like school fairs to build confidence and a local following before moving to larger branded markets.
- Cake Sheds: Recommended as a lower-pressure alternative to markets because they require less "front of house" presence and setup stress.
- Wedding Cake Acquisition: Leverage personal networks, family friends, and social media "feelers" when acquaintances announce engagements.
- Career Transition: For those with 9-5 jobs, treat baking as a "fun" side business with strict boundaries to avoid burnout before deciding to go full-time.
🩷Technical Baking Tips
- Money Cakes: Use a rolled-up method with straw and ganache for stability, rather than bulky pre-made kits.
- Crumb Coating: To prevent "draggy" buttercream, ensure cakes are chilled (not necessarily frozen) and rub off excess loose crumbs before frosting, and not firm buttercream.
- Costing: Use the cake calculator by marking an "X" in the right-hand column to trigger calculations for specific ingredients used in a recipe.
🩷Content Creation
- Editing Tools: Use native TikTok or Instagram editors for short-form clips to save time; use CapCut only for complex, long-form, or professional brand videos.
- Workflow: Edit once in TikTok, then save and cross-post to Instagram and Facebook.
🩷Action Items
- Jess: Masterclasses (including Canva and social media) into the Skool platform for easy access.
- Nikita (Assistant): Create instructional videos on how to correctly use the cake costing calculator & more.
- Nicole: Set a goal to have the cake shed operational by the October school holidays or Halloween
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September Group Hang Notes & Link 🩷🧁💸
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