Welcome to STRATEGIC with Coach Key. I want to start by saying something simple: I am glad you are here. Not because of what you bring to the community, not because of your credentials, and not because of where you are in your business right now. Just because you showed up. That already tells me something about you. This community exists for one reason: to give service-based business owners a real place to build. Not a place to watch. Not a place to collect advice you never use. A place to actually do the work — with strategy behind every move and people around you who are doing the same. You are going to find coaches, consultants, freelancers, creators, and agency owners in here at every stage. Some are just getting started. Some are scaling. Some are rebuilding. All of them are serious. That is the standard in this room. Not perfection. Not Polish. Just be serious about where you are going. I am Coach Key. I show up in this community in the feed, in the calls, in the conversations. You will hear from me directly, not just through content drops. That is a commitment I make to every person who walks in here. So here is all I need from you right now. Tell us who you are. Drop a comment below with your name, what you do, and the one thing you are focused on building right now. That is it. One comment. That is how you go from a new member to part of this community. We are glad you are here. Now let's build. — Coach Key LaKeysha Cobbs-Hayes, MA, BCBA

Our True CEO Q&A is on Live now come hope on and join !!!!

As entrepreneurs, we spend a lot of time building systems…but the truth is, your business is already perfectly designed to reflect what you tolerate. Missed deadlines that slide.Processes that “kind of” work.Roles that are unclear but familiar.Decisions delayed because it’s easier to handle it yourself. That’s not a capacity issue.That’s an operational standard issue. Before You Close 2025, Ask: - What am I repeatedly fixing instead of solving? - Where have I accepted “this is just how it is”? - What would I change if I were designing this business fresh? Those answers tell you exactly where your ops need to evolve. Take This Into 2026 Raise the standard.Clarify ownership. Fix the root, not the symptom. Your next level isn’t about doing more It’s about allowing less dysfunction to live rent-free in your business.

One of the biggest operational breakdowns in growing businesses isn’t revenue or marketing—it’s tribal knowledge. If only one person knows: - how money actually moves - how clients/customers are onboarded - how issues get escalated - how decisions are made …you don’t have a system. You have a single point of failure. Real operational maturity starts when your business can run without any one person holding it together.

Quick question for the sales pros in here: How many of your deals are won or lost before you even get to the pitch? The answer is 68%. Not in the close. Not in the proposal. In the first conversation. Today I'm leading our monthly sales session at Strategic Behavior Consultants, and we're going deep on the two stages of the SECURE Method™ that most people rush through: SYNC — Meeting the prospect where they are emotionally before you dive into business EXPLORE — Strategic questioning that makes closing feel like a confirmation, not a confrontation Here's what we're covering: → The 10 emotional states every prospect is in (and how to read them in the first 60 seconds) → The 60/70 Rule that separates closers from chasers → The 4-part question framework that makes prospects sell themselves → The "magic phrase" that always goes deeper → What to say when a prospect opens with "just give me the quick version" Plus a live group exercise to practice it in real-time. If you're in sales, leadership, or running any kind of business where you need people to say yes, this is foundational stuff. The truth: Better discovery = fewer objections = easier closes. Every time. Drop a 🔥 if this resonates. And if you've got a discovery story (win or fail), share it below, I'll probably steal it for the session. 😂