If you lose interest, exit with grace and courtesy. No ghosting. That makes us all look bad. Matches: if the conversation has dwindled or stopped, perhaps she's taking a pause from the app. Or perhaps she has other matches grabbing her attention. If there's no more energy there or she hasn't responded to you in a while, don't take it personally, just send a quick note wishing her the best of luck, forget about it, and unmatch. You don't have to have any other reason. If you've been hot and heavy in your conversation but someone else captures your attention, ease out of the cadence with her gracefully, but no lies or ghosting. It's okay to let her know that your attention has gone elsewhere, but do it tactfully, honestly, and keep it brief and clear, like a man would. Post first date: She's nice but didn't light you up or meet your expectations (that's another topic for later). You had a nice conversation but you couldn't envision anything going further. Don't leave then go unmatch or ghost her. Be courteous of her time and let her know you weren't feeling it. She probably wasn't either. Don't wait for her to say what needs to be said. Say it, wait for her response (it may be that she unmatches without responding which should tell you something about her), then respond accordingly: like her message, wait a while, then unmatch (or continue the dialogue, but why?!). Here's an example: (see image) She went on to say it was like a "conversation with a colleague" which encapsulates my experience exactly. No harm, no foul, and cost an hour and $14 for coffees to know my answer. Remember: every no gets you closer to a yes.