We have covered two of the Elements: Fire being the spark of life, and Earth providing the support and stability for life and business to grow. Now, I am introducing the third element: Air: The oxygen of a business. In life, it is associated with the 'Lungs'. The Third element in the Five Elements of Business…and Life is Metal. And, for obvious reasons, it is particularly associated with the business world, in my opinion. But first, let’s explore the 5 Element connection of Metal to the body. It is primarily associated with the Lungs. The transformation of oxygen into carbon dioxide and life. The very word transformation is central to the work. Life and business are about transformation. The ages of human development from birth to death. The transformations within that span of years from infant to school, to teenager, and adult, from student to elder. According to 5 Element Theory, Metal is associated with the ‘Father’, in the sense of being a guide through life until we become adults ourselves. It’s associated with the values a father passes on to his children, the dignity that comes from being a teacher, the encouragement a father gives to his children and the sense of self worth involved within the family. That’s Life: What about business? The father figure is the Boss. The authority figure and the one who sets the standards for the business. (NOTE 1: I say the one, not the man). But in terms of the Metal element, it is the father of the company, whatever the sex. In the end, it is the one dealing, we might say, with the currency of the business. My experience of Metal has been very mixed. While my association with the Earth (my mother) was not the best, it was by no means the worst. And my time with my maternal grandmother shaped much of my early youth; my relationship with my father was Gold. He inspired me; tutored me in sport and hard work, encouraged me so that despite being small, and, for my height, heavy, I overcame bullying and being the underdog, to achieve some real victories for a working class boy. Traits I believe I took into my working life, whatever the task was, or is now.

EARTH You will rarely see good Fire raging in the desert or in a swamp. It needs solid ground. It needs support. A fire built on solid ground allows people to be drawn safely. The FIRE needs to be built as a solid structure so that it can support the weight of the wood rising above it. A catastrophe is the fire collapsing onto the crowd. The same is true of life. A solid Earth supports us. Let’s face it, one of the worst disasters we can face is an Earthquake and all the traumatic events that follow it. In fact, when all else fails (and I know this personally), the Earth will still support you, allowing you to lie down and sleep. Earth still, for the moment, provides our food; it channels our rivers, and provides our minerals. Earth provides the scenery that makes the planet the beautiful place it is. In storytelling, the speaker needs a strong physical and emotional Earth; try delivering a presentation with the stage shaking in an earthquake, and try to be entertaining when your energy has gone, when the FIRE has died, when you are physically and emotionally hungry. Storytellers know that the essence of Earth is that of our Mother (Yes, Mother Earth), and we know that in the early times stories were told using Earth, the rock paintings, the stories told while the people sat on the earth, even the Nazca Lines in Peru. But what are the psychological aspects of Mother Earth, business, and storytelling? We associate the Mother with providing security and nourishment, cooperation and nurturing. In business, as leaders, these are the elements of a good working relationship. In storytelling, we are feeding the mind; we are taking a story and planting a seed in the audience's psyche that will initiate a response. The mind turns it over, digests it and then extracts the emotional outcome the storyteller has planted. It’s harvest time. In life, mothering is damned hard work, as it is in business. Strength is needed to overcome physical and emotional challenges. It’s the same in business as many of us have found out. I remember writing in my twenties after being single for seven years, and looking after myself, that ‘If there is a second life, I ain’t coming back as a woman.) The same is true in storytelling.

I wonder how many of the people who read my articles have heard of the Five Elements of Speaking? I’d like to know, because I wrote them, and it's about time I got them out there. As a shiatsu therapist, I worked with Chinese medicine, which uses the Five Elements of Health. I wondered if these five elements could be applied to other businesses? Can it be applied in your business? I believe they can. The First Element of Speaking is Fire. How many times have you seen a boss, a speaker, who's fired up? Who’s really buzzing, emitting energy, and naturally attracting people to them, just as fire attracts people to its flame. “They’re on fire”. Who hasn’t heard that said before? You see, it was Fire that started the universe. The Big Bang. It started everything. It's the idea, the emotion generated by enthusiasm. We’ve all the theme of your speech; that's your fire. It’s the way you introduce yourself to the audience. Fire in the belly can inspire people to fight, to achieve, and change other people’s lives. But Fire needs the elements around it in order to draw the crowds safely. Storytellers need FIRE. Physical fire is great when the storytelling takes place outdoors; inside, they have to create the fire by marketing, the location and their opening. They need the audience to gather, move closer and feel comfortable enough to listen. The storyteller, the artist, brings laughter, song, and silence. Our heartbeat is raised; we feel hot; there is passion, and the circulation/persperation improve. We love being with people. Nature tells us that FIRE is associated with maturity, laughter, the colour red, and sex. FIRE is used to bring a spiritual nature to an event; pagans, christians, muslims, jews, buddhists, bedouin, you name the culture, fire sits at its heart. And many of them ‘worship’ the Sun. Religion, of course, is heavily involved with FIRE as a symbol of judgement, purification and power. Many references to “Burning bushes”, “pillars of fire”, “tongues of fire”, spirits and of course, Hell. Most other spiritual practices have Fire at the centre of their faith.

Attention: Coaches, Consultants, Business Owners and Performers…Join me on my Facebook Page Storytelling is about telling your story before somebody else tells it for you! A stage for coaches, consultants, business owners and performers to use storytelling so that they can educate and entertain a live audience on stage or by camera, in a unique environment for the spoken word. 1: Storytelling is about: ‘Turn Up - Stand Up - Speak Up’. Turn Up means exactly that. Do not just be at the event. Be at the event for a purpose and make that purpose is to be memorable. One of my daughters has had a roller coaster of a life over 39 years and has stories to be told, but her latest is among the most interesting. England has not been a happy place for her since her mother and I split up in 1999. That event had a profound effect on her and led to a life where stability was impossible. Her life went off the rails. In January this year, I contacted a business leader I’d contacted through networking, and described my daughter’s desire to go to Egypt, a country she had dreamed about since the age of eight. Thanks to that connection, my daughter took the leap of faith, along with a bucket load of determination and the experience of jumping into the deep end, to fly to Egypt and spend a few weeks with my friend, where she was introduced to the sights and sounds of the places she’d always wanted to see and experience. During those three weeks, she carried out my blueprint naturally. She Turned Up Not only turning up to the airport and to my friend’s home in Egypt, but also to a university where she applied for a position teaching English as a foreign language. She Spoke Up at a local travel agent’s, where she offered her skills as a social media creator, and a “chaperone” to clients who booked tours into the Egyptian desert (she speaks passable Arabic, so can translate for the visitors). She Stood Up. Over the 25 years since the break up of our relationship, my daughter has ploughed her own path and, I can say, followed her own star. A star she can now experience under a sky where only the Moon and stars provide light, (unless the Bedouin provide the evening entertainment).

How Stories Change Lives...For the Better or Worse! When business owners, employees, networkers, or friends use the words “Anxiety or Dread”, while they’re asked about speaking to a live audience…What’s the question you’re looking to ask? But, can’t. On my podcast channel, ‘No Story Stagnates,’ I interview people whose life stories reveal the lessons they’ve learned. And that shaped their lives and their choices. In the years before COVID, I had a small therapy room dedicated to my Shiatsu Practise. Clients came, often as a “Last resort”, for treatment of chronic pain, stress and anxiety. Shiatsu has been a therapy I was using since I qualified in 2002. Shiatsu had provided me with the tools to work with people on chronic, long term physical and psychological trauma. COVID closed it down. It was a different approach to western medicine and began with a consultation, a one-to-one session, in private, where the client's past medical history and life experiences were used to plan the first sessions of treatment. The sessions were designed to get a full picture of the client's past and included my ability to listen not only to the answers given, but also to what was not said. This one client came to mind: On her first visit, she displayed many of the blocks associated with trauma, where her answers were constrained to “Yes” or “No”, but this was an introductory session and not a full treatment, so I was careful with the methods I used. The following day, she rang to say how well she had slept, and agreed to sign for a course of six treatments. The first one being a full consultation, in private (her friend sat outside the room as requested). This is her Story: But first, 3 Questions for you: Are you a business owner or an employee who has to speak to a live audience on a regular basis? 1. Would you use the words 'Sleepless nights, Anxiety, or Dread to describe your emotions as your turn to speak approaches? 2. Are you frustrated by the barriers that words can prevent you from making the maximum impact on your audience, clients or sales force?