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Meet with Morgan is happening in 7 days
What Do You Think About....
We don't have a huge membership, yet, but quite a few of you have said you are interested in developing a sticker business. For me, I sell stickers in 3 local shops. I get custom orders, usually by referral. And I do a few markets as a vendor. But, I think I'm ready to take on something new. I'm playing with the idea of doing like a 'Sticker of the Month Club.' But real stickers that I mail to subscribers. Not digital downloads. Anyone have any thoughts on that as a business? Would love some input!
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When Do You Make Stickers and When Do You Outsource?
Once you've searched and/or ordered stickers online you'll be bombarded with ads. That's not a bad thing! If you are building a sticker business there will be times that it makes sense to outsource your product. I'm attaching an ad I received this morning from Sticky Brand for 100 2.5" brushed aluminum type stickers. This would be great if you had a client request 100 or more stickers with that look. Honestly, I wouldn't even invest in sticker paper to create that look because it's so random. My point is - weigh the pros and cons before making vs. outsourcing. If it is for yourself, I don't think you would want to be stuck with 100 stickers of just one image unless you were getting tons of orders for that image. Don't invest in inventory! (In my opinion) But, if a client asked you to make 200, 3" stickers, think about: Your time - at least 4 hours Material - $0.50/page with laminate, ink for 4 stickers on 1 page Downtime - printer jams Reprints - cutting machine mangles cut and you have to re-do (trust me, it happens) Laminate curls with humidity and add wrinkles in sticker paper, not fixable So, for that client, if they are not on a rush deadline - source out the best sticker discounts, let them know you are ordering instead of making, have it shipped directly to them, which hopefully will be free. Have them pay upfront so you're not out of pocket. Add on 25% for design and your time. There's always the danger that they may elect to order on their own so you'll need to step up your customer service. Make sure you are the point person with the outsourced company in case there are any errors and that you make everything right. Make sure your client knows the delivery time so they don't have unrealistic expectations. Sorry for the long post! Let me know if you have any questions!
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When Do You Make Stickers and When Do You Outsource?
The Benefits of Making Freebies
I've been cultivating a sticker relationship with my neighbor for over a year. This is where freebies come in. I noticed on Facebook that she got married. I turned some of the photos of the wedding into stickers and put them in her mailbox. First contact! Then a few months ago she asked me to make her stickers for her chiropractor business that she would hand out at events. Paid! Then she needed a new order because she used up all the stickers. Cha ching! Now she's sponsoring a run club at our local brewery. Attached are the stickers I made - freebies. But here's the game plan. She asked me to be one of the sponsors at the first meeting/run. They will be going every Thursday through spring and summer. So, stickers made to hand out at the run, stickers and pins chosen to SELL at the event (by the way, I didn't need to pay for my vendor space). Social media post made to stir up people who will want a free sticker, but may also buy and we're off the races! I'm not suggesting you always do freebies but sometimes it really pays off.
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The Benefits of Making Freebies
I'm Doing Another WhatNot Live Auction (9:30 pm NYT)
Join me if you're curious about WhatNot, the live auction site where I sell stickers. https://www.whatnot.com/live/e7c2a7bf-7360-4beb-87ed-d166452a55dd?app=web&invitedBy=sarafatcatmerch&sender_id=30512583&sharing_channel=copyLink
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New Sticker Opportunity!
Twice in the last few days people have asked me if I can make stickers for children to color. Why yes, why yes I can... And it actually didn't take much research. I went into Canva (paid account), began a new file, looked in Elements, Graphics, and found this "wise owl" in full color. I then went to Edit, Style Match and choose Lineart and it took about a minute and got the outlined sketch. In Cricut, I'll put a small offset, 0.11, around the image, make it white, attach and flatten. When I cut it on the Cricut, I won't laminate it so the coloring will stick, and I'll tell it to do a light cardstock. I'll post photos of the stickers later. Let me know if you have any questions. This is something you could sell for a kid's birthday and make custom images. xoxo Sara
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New Sticker Opportunity!
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