Quick one today but something I wish someone had told me earlier. When I had one account I knew my top fans. Like actually knew them. Knew who tipped on Tuesdays, who needed a personal reply to convert, who was good for $100+ PPV without hesitation. When I went to two accounts that knowledge disappeared overnight. Not because the fans changed. Because I had nowhere to put that information that wasn't inside my own head. The fans who spend the most money are almost never the loudest ones. They don't message every day. They don't beg for attention. They just quietly open every message you send and buy almost everything until one day they don't, and by then you've already lost them. Three things I track on every fan now no matter what. 1. Total spend to date Not just this month. All time. The guy who spent $8 last month but $340 total is a completely different conversation than someone who spent $8 last month and $12 total. 2. Last interaction date If a fan hasn't heard from us in 7+ days, they need a message. Not a mass blast. A personal one that references something specific. This alone recovered probably $600-800/month I was leaving on the table. 3. What they've bought vs what they haven't Some fans buy PPV every time. Some only tip. Some only subscribe and never spend beyond that. Knowing which category someone is in changes how you talk to them completely. None of this is complicated. It's just data. The problem is most people are trying to keep it in their head. How are you guys currently tracking your top fans? Spreadsheet, notes, memory? Drop it below no wrong answers, genuinely want to see where everyone's at.

which is a better option to start off?