In other words: focus on the benefit and emotional outcome (the vacation experience) rather than the mechanics (the flight or how you get there). Here’s how you can apply that idea in your cleaning business (or any service/product): 🏝 The Principle - Sell the end result. People don’t buy cleaning for the sake of “cleaning hours.” They buy time back, peace of mind, and a sparkling home. - De-emphasize the process. Don’t lead with “we spend 3 hours dusting, vacuuming, etc.” That’s the “flight.” - Elevate the transformation. Lead with “you’ll walk into a home that feels like a 5-star hotel or a Private Jet 🧹 Cleaning Business Example Sell the flight (weak pitch): “We’ll send two cleaners for three hours to dust, vacuum, mop, and sanitize.” Sell the vacation (strong pitch): “Imagine coming home after a long day, and your house smells fresh, the counters shine, and you finally get to relax with your family instead of scrubbing floors.” 🎯 How to Use This in Practice 1. Marketing copy → Write ads and website text that describe the feeling/result. “Get your weekends and your evenings back.” “Step into comfort.” “More time for what matters.” 2. Sales calls → Ask prospects what they wish they had more of (time, peace, family time). Tie your service directly to that. 3. Client journey → Use photos, testimonials, and before/after stories on your Google pages that highlight outcomes (not mops, vacuums, or hours). 4. Pricing justification → Instead of “3 hours of cleaning for $350,” frame it as “$350 to reclaim your weekend and peace of mind.” ✨ Bottom line: You’re not selling cleaning. You’re selling time, freedom, relief, and lifestyle.

I had my first +$30,000 month last month. I’ve been focusing primarily on growing recurring business. I am amazed at what we’ve been able to accomplish in 11 months. Having a servant posture seems to be the key. If anyone has questions on how to do this, I am running a Q&A Friday.

I am amazed at the amount of recurring business we’ve been able to add in the last 2 weeks. $2,788 added in monthly top line revenue. So glad we get to help more people!

On average, how many hours a day do you all spend on closing deals? I’m asking because I work a full time job four days a week and I’m in school but I have a break in May.

We’ve been blessed to add $668/month in top line Monthly Recurring Revenue. 2 new customers to help! What a great business.