There were several take aways, Dr Sonja but when you said "my prices should deter those who are not my customers...that was a mic drop for me. I've been challenged with my pricing. And the 3 levels of the Ladder offer, honestly shook me to the bones, especially when you got to Level 3 Proximaty. But what helped me was when you drew the line...left side for my investments in myself, my years of experience, my hard work, not to mention hours and hours of school, learning at conferences and workshops, purchasing software and equipment...etc Wow!!! mic drop! Thank you!