Right from the beginning the 4 levels of values caught my interest, because I can identify with the implementation level...definitely labor intensive. But my understanding is you need to understand each leveI, and therefore I want to know more about them especially the imagination lever. Day 1 was very thought provoking and thank you Dr. Sonja for asking us to open our minds and be vunerable to learn, regardless of what we have learned in the past. My take away was being specifically clear on who's my audience, listing at least 3 pain points and kow that my speech needs to be delivered in such a way that they are able to relate to my story.