🏆 Join for Free! 😎 Most instructors teach how to ride. We start with why. Because when you know better, you do better — and communication becomes effortless. 🧠 🤓 62 Years of Combined Mastery 👋 😇 Francesca — International showjumper, breeder, and founder of Haras di Saragua High Performance Centre in France with 27 years of experience. 👋 🤠 Jenku — International dressage and in-hand coach, creator of the JenkuMethod, serving the equine industry for 35 years. 🤓 👍 The iCAN Philosophy — Improve. Change. Adapt. Non-stop. At first glance, iCAN sounds like a simple affirmation — “I can.” Inside Smart Horse Labs it represents our entire mindset: Improve, Change, Adapt, Non-stop. We don’t claim to have all the answers. What we do have is a way of thinking — question, test, experiment, fail, learn, refine. Failure is not the problem; failing without learning is. If an idea fails, we adjust. If it works, we improve it again. And then we repeat. This is what long-term vision looks like. 🌍 🌱 A 200-Year Vision for Smarter Horse TrainingWe’re not here to fix the industry for the next season — we’re here to safeguard it for the next 200 years. Social licence is eroding, public trust is collapsing, and the sport is on a slippery slope. Continuing as we are will only accelerate the decline. So we choose to test new ideas openly, share outcomes honestly — success or failure — because progress comes from collective intelligence.We are gathering people who think long-term, who value truth, and who want an equestrian culture worthy of surviving another two centuries. Honouring the Past — Advancing the Future La Guérinière wrote principles that survived 350 years — not by accident, but because they were rooted in sound, humane thinking. Today we have science he could never have imagined. Our job is to bridge clinical research and real-world training, raising understanding without lowering standards. The Three Pillars of Smart Horse Labs — Train. Care. Innovate 🐎 1. TRAIN — Communication Over Manipulation