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Most instructors teach how to ride.
We start with why. Because when you know better, you do better β and communication becomes effortless. π§ π€
62 Years of Combined Mastery
π π Francesca β International showjumper, breeder, and founder of Haras di Saragua High Performance Centre in France with 27 years of experience.
π π€ Jenku β International dressage and in-hand coach, creator of the JenkuMethod, serving the equine industry for 35 years.
π€ π The iCAN Philosophy β Improve. Change. Adapt. Non-stop.
At first glance, iCAN sounds like a simple affirmation β βI can.β Inside Smart Horse Labs it represents our entire mindset: Improve, Change, Adapt, Non-stop. We donβt claim to have all the answers. What we do have is a way of thinking β question, test, experiment, fail, learn, refine. Failure is not the problem; failing without learning is. If an idea fails, we adjust. If it works, we improve it again. And then we repeat. This is what long-term vision looks like.
π π± A 200-Year Vision for Smarter Horse TrainingWeβre not here to fix the industry for the next season β weβre here to safeguard it for the next 200 years. Social licence is eroding, public trust is collapsing, and the sport is on a slippery slope. Continuing as we are will only accelerate the decline. So we choose to test new ideas openly, share outcomes honestly β success or failure β because progress comes from collective intelligence.We are gathering people who think long-term, who value truth, and who want an equestrian culture worthy of surviving another two centuries.
Honouring the Past β Advancing the Future
La GuΓ©riniΓ¨re wrote principles that survived 350 years β not by accident, but because they were rooted in sound, humane thinking. Today we have science he could never have imagined. Our job is to bridge clinical research and real-world training, raising understanding without lowering standards.
The Three Pillars of Smart Horse Labs β Train. Care. Innovate
π 1. TRAIN β Communication Over Manipulation
Our priority is clear: communicate with horses; donβt manipulate them.We refuse to chase performance with harsher bits, stronger leverage, or more pressure.Instead we build communication systems that make sense to the horse β biomechanics, behaviour, nervous system, timing, clarity, feel. High performance comes from understanding, not force.
β° 2. CARE β The 24-Hour Horse
Humans spend 1β3 hours with their horses; the horse spends 21β23 hours waiting. This gap matters. Environmental enrichment is essential. We design tools, toys, and smart feeders that support natural behaviour and reduce stress. Happy horses train better. Calm horses learn faster. Healthy horses perform longer.
π§ π΄ 3. INNOVATE β One Horse. One Rider. One App.
Technology is exploding; the equine world is lagging behind. We believe in a simple future:
One horse. One rider. One app. Many wearables β one ecosystem. Clean data. Clear dashboards.
User-friendly insights for amateurs and professionals. This ecosystem will:
β’ Enhance training
β’ Improve performance
β’ Detect early warning signs
β’ Raise welfare standards
β’ Support accountability without limiting ambition
When data becomes simple, riders make better choices. When choices improve, horses win.
π In the Endβ¦
Smart Horse Labs exists because the equestrian world can be better β through courage, evolution, and clearer communication.iCAN is our compass. Improve. Change. Adapt. Non-stop.And we invite every rider, trainer, thinker, and Truth Seeker who shares this vision to help build the next 200 years.