Hiding Red Wine in a Coffee Cup: The Birth of Smart Funny Tortured
People often ask me where Smart Funny Tortured came from. The truth is—it started five years ago when I was at my lowest, clawing my way back to sobriety, shame, and self. A coach in Santa Cruz asked me one simple but terrifying exercise: call the people closest to me and ask them, “How do you see me?” That cracked me open. It showed me the power of reflection, the necessity of honest feedback, and the truth that who we are isn’t just what we project—it’s what others mirror back. In that same retreat, almost out of nowhere, I heard myself say the words Smart, Funny, Tortured. I wasn’t workshopping a brand. I was naming my people. I knew them because I was them. What began as three words has become the lens through which I understand identity, creativity, and balance. Smart is our lived acumen. Funny is our joy and flow. Tortured is the shame, trauma, and desire we’ve carried too long. When these three are inflamed or out of balance, we suffer. When they’re brought into harmony, we find our essence. That’s why I’m here now, dedicating myself to this framework and this family. To help each of you uncover where you are Smart, Funny, and Tortured—and to bring them into balance so you can live with more honesty, strength, and sovereignty. Here’s the story of where it all began.