Aug 25 • 📚 Library
The WHY of Smart Funny Tortured
Hi Everyone,
Something’s been rising in me lately—borne from the conversations I’ve been having with so many of you.
I say this line all the time:
"You before the bullsh*t."
But what does that actually mean?
Why does it matter? Why this phrase? Why this course?
This post—and the accompanying video—is about the WHY behind all of it. Not marketing. Not mindset. But meaning.
🧠 What "You Before the Bullsh*t" Really Means
It’s not a slogan. It’s a remembering.
It’s the moment you stop trying to become someone better and start reclaiming someone forgotten.
“You before the bullsht*” is:
- Who you were before the shame story took hold
- Before the masks, the defense mechanisms, the overperformance
- Before the world trained you to hide your contradictions just to fit in
It’s the self that’s still in there—whole, complicated, magnetic—waiting to be remembered, not rebuilt.
🔥 Why This Matters Now
Because people are tired.
Tired of “doing the work.” Tired of feeling like healing is another job. Tired of self-help that treats them like a project to manage.
Like finding your car keys. Or your wallet. Or your kid in a grocery store.
That tear-conjuring relief of:
“I found you.”
That’s what this is. A return. A recovery. A remembering.
🧱 Why I Built This
Because I was lost.
I was exhausted. Racked with shame. Drowning in depression.
And what I found wasn’t a fix. It was a framework that helped me remember who I was before the world made me perform, protect, and pretend.
That’s the WHY behind Smart Funny Tortured. That’s the WHY behind You before the bullsht.*
🫂 Share Your WHY Below
If you feel it, drop a few words in the comments:
What does “You before the bullsh*t” mean to you?What part of yourself are you trying to remember?
This isn’t just a community. It’s a place where we unmask. Where we connect, not perform. Where we speak from the ache and the power.
👇 Drop your WHY in the comments. Let yourself be witnessed. Let someone else feel seen.
You’re not here to become someone new. You’re here to come back to someone real.
Welcome home.
—Paul
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The WHY of Smart Funny Tortured
skool.com/smartfunnytortured
A guided framework to rediscover your essence and thrive in this age of disruption.
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