In almost 9 years of writing copy, the #1 mistake I see everywhere isn’t bad design or bad offers.
It’s VAGUE language.
Specific copy converts.
Vague copy CONFUSES people and leaves them clicking away.
Here are some EXAMPLES:
Instead of:
❌ “Build a thriving coaching business”
Say:✅ “Get your first 5 paying coaching clients without posting daily on Instagram.”
Instead of:❌ “Improve your piano practice”
Say:✅ “Learn new classical repertoire faster with a daily 20-minute practice structure.”
Instead of:❌ “Grow your online community”
Say:✅ “Attract your first 100 members to your Skool community using simple ads and partnerships.”
Instead of:❌ “Become a better swimmer”
Say:✅ “Improve your freestyle technique and swim faster in 30 days with structured drills.”
See the difference?
When your About Page is vague:
The copy doesn't CONNECT with them!
...so they leave.
That’s why I’m doing THIS:
I'm offering the next 10 people who join Premium or VIP a personal About Page review from me.
5 have already been taken. 5 spots are left.
If you grab one, I’ll record a 5–10 minute Loom walking through:
- What’s strong
- Where the copy is vague
- Where you’re losing conversions
- What to tighten or clarify
- What to emphasise so your DREAMIEST members join!
These are direct actionable changes you can make STRAIGHT away!
Everyone who has received a review so far has already updated their pages. Yours could be next. 😉
Once the remaining 5 spots are gone, that’s it.
— Elise