Context first, because it’s important , I’m not new to online business… Since April 2023 I’ve generated over $250,000 US, one mini-project at a time. I know how to run a business. I help other people figure out theirs. And I still could not see my own community clearly. I knew there was something missing, I could even pinpoint what leaks I wanted to fix. I couldn’t figure out how. (Before April 2023 for 8 years I generated about $20K on average if that, so no I’m not an overnight success, I’m slow burn learner, but when I get something I run with it) But I digress, what happens when you’re inside the thing, you get blinders. And it isn’t that you don’t know. (That could be too actually) It’s that you have never once stood outside your own business and looked back at it from a very different perspective. We all are way too close to our business. I came off Skool Games at $10K MRR. It settled at about $7,500 including annuals, so roughly $4,500 a month recurring with the rest already collected up front. Solid numbers. But I knew there was a leak in how people move from free to premium, because while 99 people joined premium , I have 4500 members and I could not find on my own, how to structure onboarding and day to day so that they see opportunities to upgrade throughout without me shouting it. So on July 20th I booked a 1:1 with Brenda. (YES she offers them still - run don’t walk and book it) Not because I want her business model. I don’t want summits and bundles every other month. I do summits twice a year and that is plenty for me. I wanted her to see my community from her expert sharp eyes. Because the way she moves people from free to premium to VIP is the smoothest I have ever seen. Gentle and firm at the same time. Easter eggs tucked into every corner so people upgrade because they want to, not because she is standing there pitching at them every single week. Two hours later I had ten pages of action items. Not scribbles. Real do-this-next items. I have implemented maybe one page of the ten.

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