It’s most likely not a traffic problem (although yes, traffic helps).
It’s your About page.
Most About pages:
→ Sound vague or generic like everrrrrryone else's in your niche (boring!!)
→ Try to speak to every man and his dog 😅
→ Don’t make the transformation or VALUE clear (like, what do I even get in here??)
So people land… scroll… leave... and go find ANOTHER Skool community to join.
Here are TWO questions to audit your page:
- When someone lands on your page, can they instantly answer: “Is this for me?”
- OR
- “What will I get out of this?”
If not, they won’t join.
At the Skool Scale Camp, I'm sharing a training on how to fix this — breaking down the EXACT About Page structure I've created based off Skool Games Winners' pages! 🎉 OK, tell us in the comments...
Is your About page converting?
👉 Yes / No
P.S. We won't judge. We're all here to help! 💘