Everyone’s chasing a %…
But what if higher conversion = worse community?
I’ve had a day with 65% conversion (4000 people in 😅)
→ looked amazing
→ crushed engagement + retention after
So now I wonder…
👉 Do you want more people… or the right people?
You’ll hear benchmarks (20% free / 4% paid)…
But does that even matter if they don’t stay?
I’d take lower conversion + higher retention all day.
(I love it when my conversion is 10-15% when I am not in summit mode; and 20-25% in summit mode)
What about you?
👉 What’s your conversion rate right now?
👉 And more importantly… are those people still active?