Skool News Community Spotlight - Underwater Squad Makes $3K Monthly Teaching Breath-Holding

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3d (edited) • Updates

This Skool News community spotlight proves you don't need a massive audience to build profitable communities. Gert Leroy's Underwater Squad teaches free diving and breath-holding techniques for just $9/month, generating $3,000 monthly revenue by serving a passionate niche.

The Underwater Squad Business Model

According to this Skool News feature, Underwater Squad helps members:

Hold their breath for 4+ minutes (from 2:40 baseline)
Add 90 seconds to breath-hold capacity in just 30 days
Train from home with no pool needed

The community uses Skool's tier pricing feature, offering multiple membership levels beyond the base $9 tier. This pricing strategy maximizes revenue from engaged members willing to pay more for premium access.

Traffic Strategy Breakdown

This Skool News analysis reveals Underwater Squad's multi-platform approach:

Instagram (30% of traffic)

Profile bio includes Skool link
Regular content about breath-holding techniques
Consistent posting schedule

Facebook (20% of traffic)

Skool link in cover image
Skool link in profile bio
Additional link in "link in bio" section
Triple-stacked approach ensures maximum visibility

YouTube (19% of traffic)

Educational content about free diving
Breath-holding tutorials
Community promotion integrated naturally

Skool Network (9% of traffic)

Discovery page visibility
Internal platform referrals
Suggested communities feature

Lessons from This Skool News Feature

Obscure Niches Work - You don't need a mainstream topic to succeed. Ge Leroy found people passionate about underwater breath-holding and built a business around it. Your "weird" hobby could be someone else's obsession.

Multiple Traffic Sources Matter - Underwater Squad doesn't rely on one platform. Instagram, Facebook, YouTube, and Skool network all contribute members. This diversification protects against algorithm changes or platform issues.

Link Placement Is Strategic - Notice the "triple stack" on Facebook: cover image, profile bio, and link in bio. This aggressive but professional approach ensures every profile visitor sees the community option.

Tier Pricing Increases Revenue - At $9/month with that member count, simple math wouldn't reach $3K monthly. The tier system lets super-fans pay more for additional value, multiplying revenue per member.

How to Apply This Skool News Strategy

Step 1: Identify your niche passion, no matter how obscure. If Ge Leroy can monetize breath-holding, your expertise has an audience.

Step 2: Create content on 2-3 platforms consistently. Don't try to be everywhere—master a few channels that reach your target members.

Step 3: Add Skool links everywhere. Profile bios, cover images, video descriptions, and post signatures. Make joining effortless.

Step 4: Consider tier pricing once you validate demand. Start simple, then add premium tiers as engaged members request more access.

Step 5: Track your traffic sources (coming in February's Skool News dashboard update) to optimize promotion efforts.

The Anti-Guru Lesson

This Skool News spotlight demonstrates that sustainable communities don't require massive audiences or guru-level marketing. Underwater Squad succeeds through genuine expertise, consistent content, and smart pricing—not hype or manipulation.

Gert Leroy found people who care deeply about his niche, showed up consistently, and created real value. That's the formula, regardless of your topic.

Action Step: Identify your "obscure" expertise that others might pay to learn. Your passion could be someone else's $3K monthly community.

Want more monetization strategies?

🆓 Free Community: Join 300+ community owners in Content Revenue Lab

💰 Paid Community: Turn 25-50 members into $1K-$5K/month → Skool Monetization Lab

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