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16d • 🙏Ask Anything
The $100 Startup
Today’s book is The $100 Startup by Chris Guillebeau.
One of the most useful ideas from the book is that a business doesn’t start with a logo, a website, or a huge plan.
It starts with an overlap.
What can you do?
What do people actually need?
What will they pay for?
Where those three things meet, you have the start of a real offer.
The mistake is building from only one of them.
If you only build from your skills, you might create something clever that nobody wants.
If you only build from what people say they need, you might create something they like but won’t buy.
If you only build from what sells, you might create something you hate delivering.
The sweet spot is where your ability, their problem, and real demand all connect.
That’s where simple businesses begin.
Not with “What should I sell?”
But with:
“What problem can I solve for someone in a way they would happily pay for?”
That shift makes the idea much easier to test.
Question:
What is one problem your audience already talks about that you could solve with a simple offer?
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The $100 Startup
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