One of the biggest lessons from Oversubscribed is that you should not wait until a product is finished before you start creating demand for it.
A lot of creators build the whole thing first.
Then they post once.
Then they wonder why nobody buys.
But demand usually needs to be built before the offer goes live.
That means talking about the problem first.
Show the result.
Share examples.
Let people raise their hand.
Ask who wants it.
Then release the offer to people who already understand why it matters.
This works for digital products, prompt packs, communities, challenges, templates, and services.
Instead of saying:
“I made a prompt pack.”
Start earlier:
“I’m building something that turns one messy idea into posts, captions, image prompts, and product angles. Who would use this?”
That one post gives you feedback, interest, and language you can use in the product.
The goal is not to pressure people.
The goal is to create clarity and demand before the launch.
Today’s question:
Are you launching after building interest, or are you finishing products and hoping people magically notice?