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Obviously Awesome
One of the most useful frameworks from Obviously Awesome by April Dunford is that if people don't understand what your product is, they won't buy it.
It sounds obvious, but it's a mistake a lot of creators make.
We spend so much time building the product that we forget to explain it.
A good product needs five things:
• Who is it for?
• What problem does it solve?
• What result does it create?
• Why is it different?
• What category should people put it in?
For example, instead of saying:
"I sell AI prompts."
You could say:
"I help creators turn one rough idea into finished posts, products, images, and Skool content using practical AI prompt systems."
Same product.
Completely different level of clarity.
The clearer people are about what you do and who you help, the easier it becomes for them to see the value.
Before trying to improve your marketing, ask yourself:
Would a complete stranger understand what I sell and why they should care within 30 seconds?
If not, your positioning probably needs more work than your promotion.
If someone landed on your profile today, would they immediately understand who you help and what result you help them achieve?
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