Price shopping brides is a marketing issue · The Six Figure Bridal Society

Marissa Brennan

Aug 21 • General Chat

Price shopping brides is a marketing issue

Not a pricing problem...

Brides don’t book the cheapest bridal pro. (well maybe like 10% will)

They book the pro who makes them feel like “that’s MY girl.”

If you’re stressing that brides only care about your price, here’s the tough love:

It’s not your pricing that’s the problem — it’s your content.

What we post we ATTRACT.

When your feed is just…

❌ 10-second reels of the final look

❌ Captions that sound like “Now booking 2026!” with no story about the bride

❌ Polished pics but zero personality

…you’ve left brides with nothing to go on except your rates.

Content That Makes Price Irrelevant 👏

✅ Reels that put me in the chair with you — I can hear your voice, see how you work, and feel the vibe of getting ready with you.

✅ Storytelling captions that walk me through your bride’s fears + how you solved them (ex: “She was terrified her glam would melt in the Florida heat… here’s how I made it last 12 hours”).

✅ Behind-the-scenes moments that show the transformation, the EXPERIENCE, and the energy beyond the hairstyle or makeup.

This is why pros like Ally Nicole blew up > her content makes you feel like you already know them. Brides see VALUE before they ever see a price tag.

✨ Homework for you: Scroll your own IG. Would a bride instantly know WHY your different from every other bridal hairstylist and/or makeup artist… or would you blend in and she only sees what you charge?

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