Feb 10 • Audience 👯
Automate outreach or better not?
Hey folks,
this may be a matter of personal belief or maybe just taste, but do you automate outreach?
By automation I mean: Drip sequences to cold prospects, outbound. Either through LinkedIn or Email (or both, or else), in order to get calls.
I played around with LinkedIn-automation a lot, like really a lot: 22.000 automated actions in 18 months or so against something like 6-7k prospects.
Pro:
- it really does save time, days per week
- if done right, it fills your calendar with calls (hands free)
Contra:
- hard to get rid of the feeling (for the prospect) that this is not an automated message (whereas, in reality, it is)
- did work for discovery/exploratory calls, but you can't do qualification for a sales call (at least I haven't figured out)
Some learnings:
- Through 30 or so iterations I now have now a (cold) contact confirmation rate between 40 and 60% (lower only if the target group is swamped with messages, i.e. imagine HR-managers, and it is hard to break through)
- No text in the contact request is (slightly) better than request with text. But it requires a compelling profile as many people will check out who is actually asking for their attention.
- In your niche, start with the big accounts (= many followers) that post regularly: They are more likely to confirm your request and you have many more 2nd-degree contacts to reach out.
- Small accounts are more likely to get to a call with you as they're not bothered by unsolicited messages all the time.
I've a lot to share, if someone is interested.
But before, what do you actually think?
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Automate outreach or better not?
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