It's Pipeline Building Season in Recruiting!!

With texting becoming more prevalent for contacting drivers, I want to drop a pro tip on texting!

Recruiters: If Your Text Messages Aren’t Getting Replies, This Is Why.

Drivers Live On Their Phones. Long Texts Get Ignored.

Two Lines Is The Sweet Spot. One Clear Purpose Per Message.

Always Ask One Low-Friction Question.

Yes/No. Time-Based. Preference-Based.

Your Goal Isn’t To Qualify — It’s To Start A Conversation.

I Repeat: The Goal Isn't To Qualify/Pre-Qualify. It's To Talk!

Personalize Just Enough To Sound Human.

Use Their First Name, The Role They Applied For, Or Their Location.

One Detail Is All It Takes.

Say It Out Loud: You’re Not A Bot.

Say This Out Loud: The Driver Is Your Customer...Not The Other Way Around.

Reference Their Application. Use Your Real Name. Invite A Simple Reply.

Trust Goes Up Instantly When You Address Spam Head-On.

Follow Up Without Sounding Pushy.

Most Replies Come From The Second, Third or Fourth Touch — Not The First.

Assume They’re Busy, Not Disinterested.

And Once They Reply?

Match Their Tone. Match Their Length. Keep It Human.

Keep A Servant's Heart & Attitude With Every Driver. (This Seems To Get Lost A LOT For Some Reason)

Short. Clear. Human. That’s How Conversations Turn Into Hires.

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