Jan 2 • General discussion
What's a conversion and how do you encourage it?
"Make a website that converts!"
I see this all the time from marketing gurus, but what does it actually mean?
A conversion is simply the target action that you encourage people to make online. If you want someone to sign up for your newsletter and they do, that's a conversion! If you want someone to join your online community, buy your product, or send a referral link to a friend and they do, those are all conversions!
A key component of helping someone convert is to make your desired action the only action available. If you make a blog post and want your readers to book a call with you, but all throughout your post you're advertising your new eBook, your growing YouTube channel (with a link to check it out), and all the other products you provide, your readers will get distracted and the likelihood of them booking a call with you (which is what you ultimately want) goes down.
Think of it like sending a kid into Walmart and telling them to come out with some M&Ms. That's a single product drowning in a sea of other tempting choices! But if you send them into an M&M store with the same instructions, if they come out with ANYTHING, it's guaranteed to be some M&Ms because they were the only option.
One call to action (CTA) towards one desired conversion leads to a higher conversion rate.
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What's a conversion and how do you encourage it?
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