If people aren't engaging with your content, check who's being featured in your hook: is it you or your viewer? I found 3 different posts on my Facebook feed, and thought I'd share the first line of each of them with you:
- "I’ve been learning a lot recently about how people are creating extra income through real estate..."
- "I’ve been working on something for a while and decided it’s time to put it out there. Through my experience..."
- "Excited is an understatement! I am loving every second of this journey as I grow my brand."
In each of these 3 examples, the business owners are practicing "me-attitude" from the very beginning. The first one has the most excitement as it's talking about generating more money, but he isn't talking about ME making more money; he's talking about HIMSELF making more money.
People are quick to swipe past anything that isn't very clearly applicable to themselves, and you only have a few seconds to convince them to stay and read (or watch) what you shared. Put your viewers' needs and interests at the beginning and see what changes!