Check your "You-Attitude"
If people aren't engaging with your content, check who's being featured in your hook: is it you or your viewer? I found 3 different posts on my Facebook feed, and thought I'd share the first line of each of them with you:
  1. "I’ve been learning a lot recently about how people are creating extra income through real estate..."
  2. "I’ve been working on something for a while and decided it’s time to put it out there. Through my experience..."
  3. "Excited is an understatement! I am loving every second of this journey as I grow my brand."
In each of these 3 examples, the business owners are practicing "me-attitude" from the very beginning. The first one has the most excitement as it's talking about generating more money, but he isn't talking about ME making more money; he's talking about HIMSELF making more money.
People are quick to swipe past anything that isn't very clearly applicable to themselves, and you only have a few seconds to convince them to stay and read (or watch) what you shared. Put your viewers' needs and interests at the beginning and see what changes!
1
1 comment
Lisa Gessel
1
Check your "You-Attitude"
powered by
Seven Pillar Marketing
skool.com/seven-pillar-marketers-8340
Burned by vague marketing advice? Learn how marketing actually works, without needing to hire someone to do it for you.
Build your own community
Bring people together around your passion and get paid.
Powered by