Jun 1 • Algorithm Updates & SEO News
SEO + GEO = AEV (answer engine visibility)
🔍 **The Search Revolution is Here: From Blue Links to AI Answers**
For 20+ years, we've optimized for Google's rankings. Now, AI is fundamentally changing the game.
**The New Reality:**
• Users want direct answers, not link lists
• AI tools like ChatGPT and Perplexity are becoming "answer engines"
• 87% of AI citations come from top 5 organic search results (Authoritas, 2024)
• Over 60% of AI sources come from just 500 trusted domains
**Enter GEO (Generative Engine Optimization)** – the art of making your content discoverable to AI systems.
**Key Shifts Required:**
✅ Strong SEO fundamentals remain critical (your foundation)
✅ Content must be AI-parseable and contextually rich
✅ Syndication to high-authority publishers is now a GEO strategy
✅ Video content increasingly feeds AI discovery engines (74% of marketers now repurpose video for AI)
✅ Human expertise and authorship signals outweigh generic AI content
**Bottom Line:** GEO isn't replacing SEO – it's evolving it. Success requires a dual strategy: visibility in search AND inclusion in AI-generated answers.
The future of search won't be a list – it will be a lens. But if you don't invest in strong SEO today, your content won't even be in the frame.
💡 How is your organization adapting to the AI-first search landscape?
#SEO #GEO #AI #DigitalMarketing #ContentStrategy #SearchMarketing #GenerativeAI
Additional reference here: https://www.linkedin.com/pulse/future-seo-ai-world-navigating-shift-from-search-answer-goldstein-c3xdc
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SEO + GEO = AEV (answer engine visibility)
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