Aug 10 • Algorithm Updates & SEO News
HOT TAKE 🔥 Google releases data on AI Search
🔍 Google just shared some interesting data about how AI is impacting search and website traffic. Here's what you need to know:
**The Big Picture:**
• Overall organic click volume to websites remains stable year-over-year
• AI Overviews are driving MORE searches, not fewer - people are asking longer, more complex questions
• Click QUALITY is actually up - when people do click through, they're more engaged
**What's Really Happening:**
• People search more frequently now that they can ask questions they couldn't before
• For quick answers (like "when is the next full moon"), users might not click further - but this was already true for other features like Knowledge Graph
• For complex topics, AI responses act like a "lay of the land" - people still click through to dive deeper
**Winners in This Shift:**
Sites seeing traffic increases tend to offer:
✓ Forums, videos, podcasts with authentic voices
✓ First-hand perspectives and experiences
✓ In-depth reviews and original analysis
✓ Thoughtful, unique content that helps people learn more
**Google's Approach:**
They're positioning this as "web AND AI" rather than "web OR AI" - AI responses include prominent links, citations, and attribution to drive quality traffic to sources.
**Bottom Line:** The shift isn't killing website traffic overall, but it IS rewarding sites that provide genuine value, original insights, and authentic human perspectives over generic content.
What are you seeing in your own analytics? 📊
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HOT TAKE 🔥 Google releases data on AI Search
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