17h • Tools & tech
Agency quoted $15k for content strategy. Client asked me instead. Built it in 8 minutes for $2,500. Agency called it "cutting corners."
Agency quoted $15k for content strategy. Client asked me instead. Built it in 8 minutes for $2,500. Agency called it "cutting corners."
Here's what actually happened:
THE REFERRAL
Client: "This quote feels high"
Me: "What did they quote?"
Client: "$15k for 90-day content strategy"
Me: "What's included?"
Client: "Keyword research, competitor analysis, content calendar"
THE AGENCY'S PROPOSAL
- Week 1-2: Discovery and audit
- Week 3-4: Keyword research deep dive
- Week 5-6: Competitor landscape mapping
- Week 7-8: Strategic recommendations
- Week 9-10: Content calendar build
- Week 11-12: Documentation and handoff
12 weeks. $15,000.
Client: "Can you do it faster?"
Me: "I can do it today"
THE BUILD
Client shared:
- Their website
- 6 main competitors
- GSC access
Setup took 8 minutes:
- Added domain
- Added competitors
- Connected GSC
- Started automation
System delivered:
- Complete keyword analysis from GSC + Ahrefs API
- Competitor content gap report
- 90-day content calendar
- First batch of articles already generating
Client: "That's everything they quoted 12 weeks for?"
Me: "Yes"
THE COMPARISON
Agency approach:
- Timeline: 12 weeks
- Cost: $15,000
- Deliverables: Research docs + calendar
My approach:
- Timeline: 8 minutes
- Cost: $2,500 setup + $99/month
- Deliverables: Same research + calendar + 30 articles monthly
Client: "Why do they need 12 weeks?"
Me: "Manual processes. Presentations. Justifying the price."
Client: "And you?"
Me: "Automation. Results over process."
THE AGENCY'S RESPONSE
They heard about it.
Called it "not strategic enough."
Said I was "cutting corners."
Told client "you get what you pay for."
3 MONTHS LATER
Client's results with my system:
- 90 articles published
- Rankings for 47 target keywords
- Organic traffic up 340%
- 12 qualified leads from content
Agency's response: Silent
THE CLIENT'S TEXT
"That agency wanted $15k to tell me what to write. You gave me the strategy AND wrote everything for $2,797 total. This isn't even close."
Cost breakdown:
- Setup: $2,500
- 3 months automation: $297 (3 × $99)
- Total: $2,797 vs $15,000
Saved: $12,203
Who else is tired of strategy that never becomes execution?
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Agency quoted $15k for content strategy. Client asked me instead. Built it in 8 minutes for $2,500. Agency called it "cutting corners."
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