Something that I'm trying out is to not just end videos so that they loop like I'm sure you've seen. But write the script so that the pay off is actually the hook. One of the videos I'm writing starts "is psychology why faceless videos still get 10M views..." (This mirrors the audiences inner dialogue) And the video will end: "So, clearly there..." I'll comment the video and the metrics of this video once I upload. So you can see how well it does. But it could be something to think about in your own content.

These two videos have almost I identical format and flow. The Khaby Lame one got 5.7k views the other only 516. Thought from the group? My guess is the major reason is because Khaby Lame has more followers and that Duolingo is a business. But I would love to see what you guys think.

Hey all, I have a bandana brand and in creating content I have tried be very focused on showing my product consistently in my social media feeds (thinking brand vs influencer since I have not been particularly successful with sales in the past) but now feeling like I really need to get back to the emotional piece of my content and wondering if anyone has advice on making sure people really know what you do while also not directly selling so much... I guess general question but one I've been thinking a lot about! Thanks!

I Wanted to Know What Actually Hits Hardest: Visual Hook, Audio, or What’s Said… It was eye-opening. 👀 I went digging for data last night trying to answer a simple question: “What’s actually responsible for stopping the scroll? Is it what you show, what we say, or what they read?” Here's what I found: Your viewer’s brain decides whether to keep watching BEFORE they consciously hear or understand a single word. We’re not just making videos. We’re building thumbnails in motion. Based on what I can tell the the first 2 seconds are everything ✅ Visual clarity – the brain needs to know what this is about ✅ Movement – the eye is drawn to motion more than color ✅ Emotion or contrast – tension, stakes, or curiosity must be baked in ✅ Readable text – simple, bold, instantly processed Think of the first 1–2 seconds like this: “A thumbnail meets a trailer.” It needs to stop the eye and sell the concept. In short: “The eye sees → the brain guesses → the thumb pauses.” That’s the chain reaction. And if our visuals don’t trigger it fast enough, the brain skips before our audio even loads. Stats I found: 🧠 Visuals are processed 60,000x faster than text (3M, MIT Neuroscience Lab) 👀 90% of the decision to watch is based on visuals alone (Meta Internal Research, 2023) 🎨 94% of first impressions are design-based (British Journal of Psychology) This means color, layout, and movement shape engagement before any message is read. 🔉 69% of users scroll TikTok with sound ON (TikTok’s What’s Next Trend Report, 2024) But, That still leaves 31% without sound. Enough to kill performance if we don’t optimize visuals or captions. 🔇 85% of Facebook videos are watched WITHOUT sound (Digiday / Facebook Internal Report) 📉 YouTube Shorts sees most drop-offs between 4–6s. This means our words have to match the visual expectation or people bounce (Vidooly, 2023) 🧪 Practical Test: Thumbnail in Motion I'm asking: 1. Freeze-frame test → Would this still image stop someone if it was a YouTube thumbnail?

This video I did where I break down two different Alex Hormozi videos. Has done well on YouTube shorts. Not just in views. But it also got me 19 new subscribers. I'm doubling down on this style.