Hey all, I have a bandana brand and in creating content I have tried be very focused on showing my product consistently in my social media feeds (thinking brand vs influencer since I have not been particularly successful with sales in the past) but now feeling like I really need to get back to the emotional piece of my content and wondering if anyone has advice on making sure people really know what you do while also not directly selling so much... I guess general question but one I've been thinking a lot about! Thanks!

“Self-Generated Processing” Opens The more content I study, the more I realize: The best videos don’t just hook you. They force you to think with them. There’s a psychological term for this: "Self-Generated Processing" It's when your brain fills in the gap before you’re even told the answer. Take this YouTube shorts video from Colin and Samir: The verbal hook starts out... “Which is harder… learning to make something, or knowing what to make?” That line opens in 3 seconds and then they go directly into the content. Visual/audio disconnect: It starts with him talking into a wireless mic so the audio feels like a normal video. But he's like 1/4 mile away and you can barely see him in the video. (Pictured) These two things causes the brain to stop long enough (visual hook) to process the question, and then start self-generating the answer. (Spoken hook) Why it works: 🔁 It starts the viewer’s mental engine 🪝 It feels like a conversation, not a performance 📌 It increases retention because the brain wants resolution How to use it in short-form: 1. Make the hook a question or open loop that demands thought 2. Deliver it in the first 3 seconds 3. Jump straight into your perspective or story 4. Bonus: Use text overlay OR captions that mirrors the question Try it out in your next videos and see if you can tell a difference in the engagement, retention, and views.

I made a small error on my bandana design and it's minimal but at $28/piece I want to show my customers that they can trust me. I only have about 25 of these and wondering if I should mark them down dramatically 50-74%off or use this as an opportunity to do a giveaway like first 24 people to share/tag in stories or comment or something else.... maybe do it as an ad and not even say that there's an error until after (so small)?? ideas? I could also offer these to my affiliates somehow? it's too late to correct the print for this round... THANKS!