Oct '24 • Helpful Material
Increasing Product Targeting for Amazon Sponsored Ads Success
Product Targeting, when done right, is one of the best opportunities within Amazon Sponsored Ads, often outperforming keyword targeting for high-intent, competitive audiences.
Here’s why Product Targeting is so powerful:
1. Lower CPC than search placements, making it a cost-effective alternative.
2. Highly Relevant Targeting: Reach users who’ve searched for your category and clicked on competitor products.
3. Enhanced Page Protection: Keep your product page competitive and fend off similar products.
4. Micro-Targeting Options: Target ASINs with lower prices, reviews, and competitor ratings for strategic positioning.
5. ASIN Expanded Targeting: Access more competitor ASINs for expanded reach.
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Increasing Product Targeting for Amazon Sponsored Ads Success
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