Are you using Phrase Match in your Amazon Ads?

Most accounts overlook it and pay for irrelevant clicks. Phrase match gives:

• Targeted precision: keep terms together (“artisan soap”).

• Cleaner traffic: stop broad from triggering unrelated searches.

• Niche capture: reach specific combos (“blue balloons for birthdays”).

• Better outcomes: target relevant, non-exact queries that convert.

Add phrase alongside exact/broad, layer negatives, and watch efficiency rise.

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