Retargeting Engagement Audience in Sales Campaign!?

Hello, I am doing Instagram ads for the salon. I am little bit confused after seeing some YouTube videos.

They are recommending to run "Engagement" campaign in which there is no offer, just telling about the business.
Afterwards, they are saying to retarget the 75% video viewers in the conversions objective campaign (with our offer).

I am confused because engagement and sales audience behavior are different. So, should I go with this?

P.S. There is ton of content regarding E-commerce, but anyone from support team tell me some "strategies" for women salon service based business?

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