Do your research on how that business works, study what their competitors are doing in this space. Use meta ads library to do competitor research. For google ads research, check which businesses are currently running their ads in that area or country. Which ad types they are using. Understand how they are going with their marketing, offers, content types being used in ads, what type of ads are working, and how you can use the same strategies or improve for your client. This research knowledge will help you understand what is currently in that space. Once you have this understanding, go on discovery call with your client. Share the research that you have done so far and ask him questions to know more about what they are looking for, like: Their current business stage Current challenges Goals they want to achieve Once you know this, it will be easier for you to understand where that business currently stands, and how you can help with your expertise. Even if you don't have portfolio yet, show your knowledge, understanding and expertise. This is how you will win trust. Wishing you a very best of luck with your call.

Jazak Allah Sajawal bhai

You will get there In sha Allah. Just keep going.

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@Amna Fazal Need some more info. We can discuss it further.