Day 12 - How to Create a FB Ad Campaign

Below you will find a clear, step-by-step guide for creating a Facebook ad campaign that actually works for supplements (while staying compliant):

1. Prepare Before You Open Ads Manager

Know your offer: Which product, bundle, or promo are you pushing?
Define your audience: Age, gender, interests, behaviors, location. This should have been already completed in Step 1 of your onboarding process with Rocktomic Labs.
Compliance check: Facebook is strict with supplements, so avoid disease claims (no “treats,” “cures”), focus on supporting or helping.
Creative assets ready: At least 3-5 ad images/videos + 3 versions of ad copy.

2. Create Your Campaign

In Meta Ads Manager:

a. Click “Create.”

b. Choose Objective: For sales, pick Sales; for lead gen, pick Leads.

c. Name your campaign (e.g., “Berberine Launch - Cold Traffic - US Men 40+”).

d. Turn on A/B testing if you want to compare creatives or audiences.

3. Build Your Ad Set (Audience + Placement + Budget)

Conversion location: Your website or Shopify store (pixel required).
Audience targeting: Cold traffic: demographics + interest targeting (“Health & Wellness,” “Low Carb Diet,” “Men’s Health”). Warm traffic: website visitors, email list uploads, FB/IG engagers.
Placements: Start with Advantage+ Placements (FB + IG feed, Stories, Reels).
Budget: $20–$50/day per ad set to start (enough for learning phase).

4. Create the Ads

Format: Single image, carousel, or video. Video often works best for supplements.
Primary text (first 2 lines = hook): “Men 40+: Struggling with energy, weight, or focus? Here’s a better way.”
Headline: Short & benefit-driven (“Support Healthy Blood Sugar†”).
CTA button: “Shop Now” or “Learn More.”
Destination URL: Direct to product page or a dedicated landing page.

5. Compliant Copy Tips for Supplements

Use structure/function language: “Supports healthy…” or “Helps maintain…”
No before/after pics that imply medical change.
Avoid “you” + symptom in same sentence (“If you have high blood sugar” is a no).
Always include your disclaimer in small print or on the landing page.

6. Launch & Monitor

Let ads run for 3-5 days before making major changes.
Key early metrics: CTR (click-through rate), CPC (cost per click), and ATC (add-to-cart rate).
Pause underperformers, scale winners gradually (+20% budget every 2-3 days).

7. Optimize

Test one variable at a time: image, headline, audience.
Build retargeting audiences: Viewed product page but didn’t buy. Added to cart but abandoned.
Offer incentives in retargeting (free shipping, bonus sample).

Important: For supplements, lead gen + email nurture + retargeting often works better than direct cold-to-sale. You can warm them up with educational content first.

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