18d • General discussion
Flip Tip Friday
Flip Tip Friday: Stop Looking at Just The Profit Per Item
One of the biggest mistakes I see resellers make is evaluating inventory based only on the profit from a single sale.
Instead, start thinking about Return on Investment (ROI) and sell-through rate.
Here's a simple example:
- Item A costs $5 and sells for $25.
- Item B costs $20 and sells for $50.
At first glance, Item B looks better because it makes more dollars.
But let's look closer:
Item A
- Cost: $5
- Profit: $20
- ROI: 400%
Item B
- Cost: $20
- Profit: $30
- ROI: 150%
If you had $100 to spend on inventory, you could buy 20 of Item A or only 5 of Item B.
Now add sell-through rate to the equation.
~If Item A sells within 30 days and Item B takes 6 months to sell, which inventory would you rather keep reinvesting in?
Successful resellers don't just chase the highest profit. They chase the best combination of:
• ROI
• Sell-through rate
• Consistent demand
• Low storage time
This is why some sellers make more money flipping "boring" items than chasing trendy brands.
Your Flip Tip Friday Challenge:
Look at your last 10 sales and ask yourself:
- Which item produced the highest ROI?
- Which item sold the fastest?
- Are those the same item?
You might discover that your most profitable category isn't the one you thought it was.
What category is giving you the best ROI right now?
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