14d • General discussion
Do You Actually Have Enough Leads
🎯 NEW TRAINING: "Do You Actually Have Enough Leads ( Agent Attraction, buyer or seller) to Hit Your Number?"
Most agents think they have a lead problem. What they really have is a math problem — they've never tracked what one closing is actually worth in leads for each source they're working.
This week I'm breaking down the exact system I use to make sure every person on a team has enough leads to hit their goal — and how to stop wasting money on sources that were never going to convert.
Here's what we're covering 👇
📊 1. The 4-Stage Funnel (define it or lie to yourself)
Conversations → Appointments → Presentations → Closed. If your team counts these three different ways, your numbers are garbage. We lock the definitions first.
📞 2. Real Benchmarks Per 100 Leads — By Source
What Meta, Google, Zillow, portals, open houses, FSBO, expired, cold calling, and sphere/referral leads actually convert at. Verified against NAR, Real Trends, Zillow Group, REDX, and the Baylor Keller Center study — not made-up guru numbers.
⚠️ 3. The "Denominator Trap" That Makes Every Lead Chart Lie
Why you can NEVER compare a Zillow lead to an expired lead 1-to-1 — and how this one misunderstanding causes teams to fire the wrong lead source.
🔥 4. REN Elite Listing Leads — The Human-Verified Difference
Timeframe, motivation, and the exact call window captured by a human ISA before the lead hits your agent. Plus the one rule that protects the whole thing: the window is the job.
🛡️ 5. "Not All Guarantees Are Equal"
Everybody says "guaranteed leads." We'll expose the difference between guaranteeing a cold, shared, scraped lead vs. guaranteeing a qualified one.
🧮 6. The Reverse-Math That Ends the Lead Debate
Start from the closing goal, work backward to the exact number of leads AND dials each agent needs per month. This is your recruiting proof and your capacity plan in one slide.
💡 Big takeaway: You don't need more hustle. You need to know your ratio and match your lead volume to it.
Come ready to plug in your own numbers. 🚀
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Do You Actually Have Enough Leads
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