Quick one that'll save you money this month. Meta now runs a "retrieval" step before the auction it shortlists ads for each person before your budget even matters. And it groups near-identical ads together. So 20 versions of one ad basically counts as one. Translation: stop counting ads, start counting ideas. Different hook, different angle, different story. Then run the right types by stage: - Top: short video + short copy (build your retargeting crowd) - Middle: proof + long copy (prove it works) - Bottom: direct offers (book the call) Budget by spend, refresh every 1–3 weeks, and judge everything by cost per booked call not clicks. Full walkthrough (with the ad-type + budget checklists) is in this week's video. Drop questions below and I'll answer them.

Watch the replay here>>> https://us02web.zoom.us/rec/share/llutZzIUOuyMGj0NWvAprHli6AfI7CLFGgA-535W7vAFKJvS1OTOVrCingLDXDbv.O-HaRsPVHbVbsQ7H?startTime=1789405285000 You can also find the recording in the Classroom under AI Lead Generation & Conversion Recording.