By Aaron Moore – Founder of Moore’s Refinishing For over 20 years, I’ve built a refinishing business that’s now booked solid for months, trusted by galleries, dealers, and private collectors nationwide. But it wasn’t always that way. I started broke, had my truck repossessed, and made every mistake you can imagine. I learned the hard way how to grow, and now I want to hand you the roadmap so you don’t waste the years I did. That’s why I created the Business Growth Community — a place for refinishers, finishers, builders, and dealers to collapse time, learn proven systems, and build businesses that actually last. What You’ll Learn - Module 1 – Why I’m Doing This - Module 2 – The Avatars - Module 3 – Business Structure - Module 4 – Game-Changing Resources - Module 5 – Future Business Opportunities - Module 6 – Finding Clients - Module 7 – Social Media Strategy - Module 8 – Mastering Your Craft - Module 9 – Start Early (What I Didn’t Do) The Hormozi Advantage In August 2025, I secured one of only 25,000 internal playbook sets from Alex Hormozi released during his live book launch. These aren’t the books you can buy at Barnes & Noble. These are the private frameworks Alex and Leila use to scale billion-dollar businesses — and they’ve never been available to the public before. Inside are systems on: - Crafting hooks that stop people scrolling - Pricing and positioning strategies that let you charge more - Client retention tactics that keep people coming back - Scaling systems that take you from small shop to powerhouse I can confidently say I’m one of the only woodworkers/refinishers who owns these. And here’s what that means for you: every week, I’ll break down these playbooks and show you exactly how to apply them to your refinishing, building, or furniture business. This is billion-dollar knowledge adapted to our trade. Nobody else is doing this. Early Member Bonus: The first 200 members also get a free copy of Alex Hormozi’s Money Models book (just pay shipping). This book alone will rewire how you think about offers, pricing, and creating demand for your services.

I scored a Lane Acclaim coffee table at the dump. Today I gave it an acetone bath and a gentle hand sanding. There were some really nasty dark stains on it tha made it down into the veneer. So is it oxalic acid time or should I do something different?