Positioning and Presence #1 #2
I thought I would share with the group a little about how Positioning & Presence can be a benefit to your Real Estate Business. Thinking about writing an eBook about it. Please let me know what you think Part #1 #1 - Establishing a Strong Presence at the NACA Experience I have proudly served as a referral agent for NACA for the past 15 years. This year, I received a special invitation to attend their qualification event in Los Angeles. It's worth noting that the last time I attended such an event was a decade ago, and it proved fruitful as I assisted two buyers in their home purchases. For this year's event, I made a deliberate effort to be present and serve. On the second day of the four-day event, I had the honor of being approached by NACA's National Real Estate Director. They asked me to lead the Qualification workshop, which I conducted three times on Sunday and Monday. This workshop was designed for those who had been qualified on the spot. I am pleased to share that not only did I successfully navigate the usual requirement of closing three deals to become a referral agent, but I also helped connect other agents with the NACA system. The end result is impressive: I left the event with more than 40 qualified buyers, all of whom I am currently assisting and referring to capable mentees. This experience has reaffirmed the value of establishing a strong presence and actively engaging in opportunities within the real estate industry. #2 - Establishing Presence and Building Trust Through Google Reviews I recently had the opportunity to represent a previous NACA referral in their home purchase in Desert Hot Springs. Initially, I found myself wondering how I would manage this, but then I remembered the Showami app, which I had previously shared with all of you for showings. It turned out that I had scheduled a personal showing with these clients, but I had completely forgotten about it. To my surprise, they were already at the new development and called me, asking when I would arrive. I was in Hawthorne at the time, but without hesitation, I dropped everything and headed straight to Desert Hot Springs.