Feb '24 • Celebrations
Positioning and Presence #1 #2
I thought I would share with the group a little about how Positioning & Presence can be a benefit to your Real Estate Business. Thinking about writing an eBook about it. Please let me know what you think Part #1
#1 - Establishing a Strong Presence at the NACA Experience
I have proudly served as a referral agent for NACA for the past 15 years. This year, I received a special invitation to attend their qualification event in Los Angeles. It's worth noting that the last time I attended such an event was a decade ago, and it proved fruitful as I assisted two buyers in their home purchases.
For this year's event, I made a deliberate effort to be present and serve. On the second day of the four-day event, I had the honor of being approached by NACA's National Real Estate Director. They asked me to lead the Qualification workshop, which I conducted three times on Sunday and Monday. This workshop was designed for those who had been qualified on the spot.
I am pleased to share that not only did I successfully navigate the usual requirement of closing three deals to become a referral agent, but I also helped connect other agents with the NACA system.
The end result is impressive: I left the event with more than 40 qualified buyers, all of whom I am currently assisting and referring to capable mentees.
This experience has reaffirmed the value of establishing a strong presence and actively engaging in opportunities within the real estate industry.
#2 - Establishing Presence and Building Trust Through Google Reviews
I recently had the opportunity to represent a previous NACA referral in their home purchase in Desert Hot Springs. Initially, I found myself wondering how I would manage this, but then I remembered the Showami app, which I had previously shared with all of you for showings.
It turned out that I had scheduled a personal showing with these clients, but I had completely forgotten about it. To my surprise, they were already at the new development and called me, asking when I would arrive. I was in Hawthorne at the time, but without hesitation, I dropped everything and headed straight to Desert Hot Springs.
The broker of the development kindly suggested that I didn't need to come, as he would show the property and give me credit as if I had been there. However, after some thought, I decided that I was on my way (even though I hadn't met the buyers in person at that point). To keep it brief, we showed the property, made an offer, and it was accepted. We successfully closed the deal.
But the story doesn't end there. Two weeks after the closing, I received a call from the Broker at Lennar Homes, who was going through a divorce and needed me to sell his house in Fontana. Without hesitation, I agreed to list his property. We negotiated a 5% listing with 4% if I represented both sides, along with a referral fee to him as a broker. I conducted two open houses in Fontana, even though open houses are not usually my preference.
A week later, I got a call from a potential buyer who discovered me primarily through GOOGLE. When I suggested that we meet to discuss, he confidently replied that it wasn't necessary because he had read all of my reviews and trusted me completely.
In the end, we successfully closed both sides of the deal.
The key takeaway here is to make your presence felt and position yourself not only within the office but also on social media and Google. People are actively searching and looking for trustworthy professionals.
I hope this story serves as encouragement for you. If you have any questions or comments, please feel free to leave them here.
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Positioning and Presence #1 #2
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