My inbox is filled with messages like: “Hey Jada! How are you?” and that's it! Nothing else to rouse my intrigue and want to give them a reply. In fact, I got one today. But here’s what I’ve learned from people making $500K a month: **Personalize your outreach.** When I first took ownership of my Skool community, I wanted to connect with all 3,800 members. So I messaged 40 people every day. Almost no one replied and I don’t blame them. Here’s what my message looked like: "Hiya! We’re both in the Skool group, REI Launchpad, and I wanted to say hello :) What are you working on these days?” That’s just a longer version of: “Hey Jada! How are you?” So hear me now 🗣️ When I started actually reading people’s bios and tailoring my message around something they had written, guess what happened? They replied. I’m still sending 40 messages a day, but now I’m getting **3–5 responses**. And this applies to every cold audience: - Emails - DMs - Calls - Texts People can tell when you’re trying to start a conversation versus when you’re just trying to send messages that feel like copy-and-paste advertisements. I’ll circle back on this topic as I continue testing what works and what doesn’t.