Its boring...but someone's gotta do it :P · ReadyOpsGo by Lena Gallagher

Its boring...but someone's gotta do it :P

If the results are in your data, why make life harder?

I was at coffee with two business friends the other day and one of them was alluding how she’s got so many voices and opinions around her… do this, try that. I could be wrong, but I got the sense there was a lot of confusion and angst around it, all leading to decision fatigue.

So I literally asked her “What’s working for you?” and her answer was attending in-person events (like markets) since that’s where a larger portion of her sales come from.

My response? Do more of that. I suggested she look at the last few years of events and sales (her data set) and figure out which events were the most fruitful. With that info to power her decisions, she can fill up her calendar with more of those events. It’s not sexy looking at data; it’s rinse and repeat, but it works.

I get that, especially for creatives like this friend, rinse and repeat feels boring. But you can save yourself a lot of decision fatigue and being pulled in different directions by letting your data make the decision for you. Which in turn frees up more mental bandwidth to do more creative stuff!

Here’s my question for you: where in your business could you lean more on what’s already working instead of chasing all the new advice?

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