Your business is made up of 3 parts
Marketing - Attention - Where customers learn of you before they decide to buy
Sales - Ascension - Where they actually buy from you and enter your ecosystem
Delivery - Retention - Where you deliver on your promise to them and they come back for more the next time they need you.
ALL business experience one of these needing the most improvement.
Ours WAS Delivery now we are shifting our attention back to Marketing because we have more capacity.
What is that thing for your business right now?